# Prompts and markets

What a prompt is, how to choose prompts that tell you something, which markets and languages you can track, and how prompts count against your plan.

Last updated: 2026-10-06. HTML version: https://sirefs.com/docs/prompts-and-markets

A prompt is one question in one market, such as "best AI chatbot for a webshop" asked in the United Kingdom, in English. It's the unit you pay for: each prompt is checked on every engine your plan includes, at your plan's frequency.

## What makes a good prompt?

Track the questions a buyer asks before they know your name. Mix these intents:

- **Best:** "best AI chatbot for a webshop"
- **For a use case:** "AI chatbot for Shopify stores"
- **Comparison:** "Tidio vs Intercom"
- **Alternatives:** "Intercom alternatives for small teams"
- **Pricing:** "how much does an AI chatbot cost"
- **How to:** "how to add a chatbot to my website"

Phrase them the way people type into ChatGPT, not as keywords. A prompt that names your own brand always mentions it, so brands named in a prompt don't count for that prompt; comparison prompts still show who else the engine brings up and what it cites.

## How many prompts do I need?

Onboarding suggests 25 to 50, which covers most categories across the intents above. Per-prompt rates need several answers before their intervals narrow, while share of voice pools every prompt, so it settles sooner. More prompts mean more answers and steadier numbers.

## Which markets can I track?

- United States, English (`us-en`)
- United Kingdom, English (`gb-en`)
- Canada, English (`ca-en`)
- Australia, English (`au-en`)
- Ireland, English (`ie-en`)
- Denmark, Danish (`dk-da`)
- Sweden, Swedish (`se-sv`)
- Norway, Norwegian (`no-nb`)
- Finland, Finnish (`fi-fi`)
- Germany, German (`de-de`)
- Netherlands, Dutch (`nl-nl`)
- France, French (`fr-fr`)
- Spain, Spanish (`es-es`)
- Italy, Italian (`it-it`)

The market sets the country and language the engines answer for: Google results for that location, and the user location passed to the engines that take one. Local competitors and local sources show up in the results.

## How do prompts count against my plan?

- Your plan's allowance counts **active prompts across all projects** in the workspace.
- The same question in two markets is two prompts.
- Paused prompts don't count.
- If you try to add more than your plan allows, you're asked to upgrade or pause some first.

## What happens to my prompts if I change plan?

Nothing is deleted. On a smaller plan, prompts over the allowance are paused, newest first, and engines outside the plan stop getting checks. Move up again and they resume.

## How do competitors and aliases work?

Each project has your brand and a list of competitors, each with the names and domains they go by. sirefs also suggests competitors: brands the engines keep naming in your answers that you don't track yet, with how often they appear. When you change aliases or add a competitor, stored answers are matched again and the numbers rebuilt, at no cost.