AI Overview tracker: see whether Google names your brand

A tool that checks Google's AI Overviews for the searches you care about and records, over time, whether an overview appears, whether it names your brand, who it names instead and which pages it cites. sirefs does this per market, on a schedule, and shows every rate with its sample size and a 95% interval.

Through a data vendor, DataForSEO, which requests Google's desktop results page for each prompt in the prompt's country and language and returns the AI Overview with its references. No browser extension or Google account is involved. These results are labelled serp in the dashboard.

The check is stored as a result with no AI Overview. It counts as an answer that didn't name you, and the dashboard shows how often each prompt gets an overview at all. An overview that appears but doesn't load is retried instead, and a failed check never counts as "not mentioned".

Yes, as a separate engine with its own checks and its own trend line. AI Mode gives different answers from AI Overviews, so the two are never pooled. Both are on every plan, Free included.

Weekly on Free and Starter, daily on Pro and Agency. Checks are spread out: each runs at a random moment within its hour, and a weekly check drifts by up to 12 hours either way, so it doesn't always land at the same hour of the same weekday.

14 markets: the United States, the United Kingdom, Canada, Australia and Ireland in English, and Denmark, Sweden, Norway, Finland, Germany, the Netherlands, France, Spain and Italy in their own languages. Each prompt belongs to one market; to track a question in several countries, add it once per market.

Yes. Every cited page is listed with its domain and tagged as yours, a competitor's or a third party's, and the Sources view adds them up across prompts. Now and then Google's references fail to load for a search; sirefs then keeps the overview's text without its links rather than lose the answer.

Yes. Free covers 5 prompts, checked weekly on ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity, and keeps running. Paid plans add more prompts, Claude and Grok, alerts and the weekly digest, with daily checks on Pro and Agency.

Because Google's overviews change. The same question can name different brands and cite different pages minutes apart, as the example on this page shows. sirefs reports rates over many checks with an interval, and only calls something a change when a significance test says so.

For a few searches, yes: search in a private window and note whether an overview appears, who it names and what it links to. Your location and device still shape what you see, and repeating it for every question, market and week soon stops being practical.