Guides
Practical guides to generative engine optimisation (GEO) and AI search visibility, written by the team behind sirefs.
What is GEO, and how do you check your site for AI engines?
Generative engine optimisation explained: what AI engines need from a website, the checks that show whether yours delivers it, and what to fix first.
Read guideHow to track your brand's visibility in ChatGPT and AI search
What to measure when you track your brand in ChatGPT, Google AI Overviews, Perplexity and other AI engines, how to collect the answers people see, and why every rate needs an interval.
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