Semrush AI Visibility Toolkit alternative: a dedicated tracker or your SEO suite?

We make sirefs. To keep this fair, every fact about Semrush comes from Semrush's own pages, checked on 22 October 2026 and listed under Sources. Where its pages disagree with each other, we say so. Adobe completed its acquisition of Semrush on 28 April 2026; Semrush told customers nothing would change immediately.⁷

Which should you choose?

• Semrush if your team already works in Semrush, you want AI visibility next to keywords and backlinks, and daily tracking on Google's AI answers, Gemini and ChatGPT covers your buyers.
• sirefs if your buyers also use Perplexity, Bing, Claude or Grok, you'd rather pay monthly with no annual commitment, or you need every rate with its sample size and an interval.

What is the Semrush AI Visibility Toolkit?

Semrush's AI tools come in two shapes: the AI Visibility Toolkit on its own, and AI visibility inside Semrush One.⁴

Sources: the toolkit's pricing page, the plans page and the knowledge base.^{1, 2, 3}

Engines. Prompt tracking covers Google AI Mode, AI Overviews, Gemini and ChatGPT Search, daily. The brand performance reports cover AI Mode, ChatGPT, Perplexity and Gemini, updated weekly.^{3, 5}

Research data. A database of more than 317 million prompts across 117 regional databases, for researching topics and competitors beyond your own prompts.⁵

Markets. Prompt tracking covers more than 220 countries and territories.³

How it collects answers. "Captured from real requests and not via any APIs of LLMs", with the latest ChatGPT model in search mode.⁵

Trial and refunds. The toolkit has no free trial. Refunds apply to a first annual subscription or add-on requested within seven days, not to month-to-month plans.^{3, 6}

When is staying with Semrush the right call?

• One suite. Your SEO data, site audit and AI visibility in one login and one invoice.
• Daily on Google's AI answers, Gemini and ChatGPT from the first plan.
• Research at scale. The prompt database helps you find topics before you track them.
• Markets. More than 220 countries, against 14 on sirefs.

sirefs vs Semrush, side by side

Where is Semrush stronger?

• Daily data at the entry price on the four engines it tracks per prompt.
• The SEO suite and the prompt database around it.
• Countries: more than 220.

Where is sirefs stronger?

• Engines per prompt. Bing AI Mode, Perplexity, Claude and Grok on every plan, on top of Semrush's four.
• Price and commitment. €29 a month billed monthly, €9 for the first month, against $99 a month billed annually.
• The method on every number. Each answer is labelled ui, serp or api; Claude, Grok and, for now, Perplexity are api. See how we collect answers.
• Statistics you can defend. A sample size and a 95% Wilson interval on every rate, and alerts only when a change passes a significance test. See reading the numbers.
• Your assistant connected. An MCP server and a REST API on Pro and Agency.
• European. A Danish company, servers and databases in the EU, and a data processing agreement on the Danish Data Protection Agency's template.

What doesn't sirefs do yet?

• No SEO data and no prompt research database.
• Daily data starts with Pro, and Perplexity, Claude and Grok run weekly on every plan.
• 14 markets, not every country.

How do you test sirefs against Semrush?

1. Take the 25 prompts you track in Semrush.
2. Add them to sirefs in the same market, and compare Google AI Mode, AI Overviews, Gemini and ChatGPT, the engines both track per prompt.
3. Look at what Semrush doesn't show you: Bing AI Mode, Perplexity, Claude and Grok on the same questions.
4. Wait for enough answers before you compare rates, and read the intervals.

The free check audits your site and lists the questions sirefs would track for it, and the live demo shows the dashboard on a real project. See pricing for the plans.